I designed a cutting-edge payment system that increased revenue by $2M in the first year. I directed the product lifecycle from ideation to market launch, leveraging data analysis to prioritize features and implement user-centric designs. I established a sales pipeline that delivered an 81% year-over-year growth in customers and improved product utilization by 30% through customer behavior analysis, A/B testing, customer surveys, and new marketing product pilots. My creation of referral programs doubled the number of onboarded users working on projects in 2023. Leading a technical team, we improved the functionality of our agreements technology, contributing to a 35% increase in sales year-over-year.

I created a customer onboarding experience that generated $250K in wholesale transactions within the first year. I developed a social media content strategy featuring educational videos, testimonials, and brand campaigns, elevating online traffic to 3 million views. By leveraging Google Analytics to enhance inbound links to the e-commerce site, I doubled annual online sales. I executed marketing initiatives that led to a 12% increase in average in-store order volume across Square, Uber Eats, and Doordash. I also devised a social targeting strategy to increase walk-in traffic, which resulted in $1.5M in-store sales, a 2x increase over 2021-2023. Additionally, I oversaw marketing plans, interior configuration, signage, and creative development for new store initiatives.

I developed innovative greenfield banking products with a focus on user experience and data integrity improvements, resulting in a 15% increase in user engagement. I managed a cross-functional software development team of 20 in migrating legacy banking systems to a microservices architecture using React and Node.

I spearheaded initiatives to improve data quality, collecting 1TB of mapping data across New York City. I also developed a software development kit that enabled developers to incorporate mapping data into iOS apps.

I spearheaded initiatives to improve data quality, collecting 1TB of mapping data across New York City. I also developed a software development kit that enabled developers to incorporate mapping data into iOS apps.